Are you a budding entrepreneur, unsure of how to start off? An aesthetically pleasing website is only the beginning of your e-commerce journey. Opening your website up to the public means, it is instantly open to the purview of your customers. With the world going digital, it takes only a minute to make or break your brand reputation. Most startups or small-scale businesses often start sales via social media platforms such as Instagram. This is open to a smaller segment of people and often revolves around the cash on delivery concept. But, if you want to put your business against the e-commerce giants, this read is for you. This article will take you through some of the essential features your website should have before you start accepting payments and open your business to the masses.
Requisites your website needs before accepting payments:
Multiple login options:
Giving your customers the option of signing in as either a guest or registered user, is essential. While the signing-in feature is a benefit for existing users, care needs to be taken about how you attract new customers. An added layer of benefits is allowing users to sign-in using the social media options. This not only allows for faster but also easy check-outs. Ensure, you inform your customers, you won’t be posting on their behalf while logging in through social media. Allowing your customers to first experience your services and then asking them to sign-up, allows for a more wholesome approach.
Multiple payment mode options:
Allowing your customers to pick from a wide range of modes, is a sure shot way of attracting potential customers. Keeping the geographical and economic parameters of your customers in mind, select the right modes of payments. The suggested modes are credit cards, debit cards, net banking, mobile banking, NEFT and UPI. Additionally, pick a payment gateway which not only offers multiple options but also easy integrations with your website.
Multiple verification layers:
Remember the times you forgot your login credentials? It is one of the most common hassles faced by most customers. Ensure you offer security questions, phone verification, or verifications via mail or SMS to combat this problem. An easy solution for this is, the social media log-ins. Make sure you always reassure your users of a safe and easy log-in, viewing, check-out and payment process.
Integrated payment processor:
If you are a business who is just started out, you will probably have a small customer base and less number of daily transactions. An ideal option for you is to directly integrate it to your website. Multiple redirects not only hamper the user-experience but can also cost you your customers. Make sure you have an in-depth research into the payment gateway you pick, depending on the growth scale your business falls under. Here, are the top 7 payment gateways, according to our research.
It is important to not only make your website visually appealing but also help your customers understand your offerings. Make sure you add credit and debit cards you support along with security seals. This will help your customers instantly understand your standing in terms of payment modes and security certifications.
Once you have these prerequisites in place, you can venture into picking the right payment gateway for your business. Additionally, we have observed, most businesses fall trap to some common pitfalls while picking a payment gateway. Make sure, you take a well-informed decision to maintain your brand image and your customer loyalty.